Create a list of all users that may visit your site:
- clients
- employers
- industry professionals
- peers/colleagues
What will each of those users want to see?
- projects
- process
- range of skills
- professional presentation
- creative solutions
- contact information
Name your intended audience:
- potential clients who are looking to solve a specific problem
- employers we need a certain skill set and degree of experience
- creative community of students and professionals
Describe what you need to inform and persuade them of:
- Promote my design knowledge, problem solving skills, project management, professionalism
- Goals of the site are to attract potential clients and employers, provide a comprehensive portfolio that communicates design knowledge and problem solving skills and inspires confidence
- My ultimate message/philosophy (about who you are): I am curious. I am capable.
- What is the story you are telling? Adventure and curiosity.
List the assets you need to persuade the user: Which 7 (minimum) projects? scans of what?, photos of what objects? images from what computer graphics program? what descriptive text? list them.
- Projects:
o Business card/logo design
o Multi-page publication
§ Quirk Publisher’s Cocktail Book
§ NMG Annual Report
o Magazine Spread
§ Kinfolk Magazine
§ Day/Night?
o Mobile App
§ Mountain Meet Up
§ Mingle
o Editorial Illustration
§ New York Times: “Rise of the New Groupthink” web-based illustration
o Digital Illustration - Vodka Ad
- Buttons
o Facebook
o Linked in
o Navigation
- Concept Statement for each project (brief)
List the categories of work you will show:
- print
- web
- contact
- blog
Concept Statement:
Having an online portfolio presence is an important professional and creative platform for graphic designers. It is a perpetually evolving means of access and communication to potential clients and peers, as well as a developing documentation of skill and experience. Creating a website will help me reach clients and continue creative growth as a graphic designer (and maybe someday illustrator). It will provide a space to showcase a professional portfolio of my most up-to-date and relevant design endeavors in both print and web including logo design/branding, multipage publications, editorial illustrations and interface design. It will communicate sound design principles, professionalism and a readiness to tackle challenging problems. It will be easy to navigate, intuitive the user while reflective of personal style and aesthetic choices. More than just getting me the job, my portfolio should say something about who I am. It should communicate a story of adventure, curiosity, problem solving, and willingness to learn. It should connect with the concerns and needs of the client in a truthful and telling way, not overselling but still capable.
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